Ever spared a thought wat makes u buy a coke n not pepsi (or vice versa).....well i m sure if u do, the reason wont b the TASTE !!!
lets take a fast quiz:
1) wat was the latest ad that u saw for both the products
2)who is their latest brand ambassador or ambassadorS considering they have tsunami sized moolah to throw away at celebrities like they were some school kids found on streets!
3)wats their latest ad gingle
well.......so u get the drift right!
yeah it is those commercials v feed on that make us feed on their products n eventually thats wat that feeds those million dollar babies (right CEOs of these MNCs!!!)
to put things in persepectives pepsi spent Rs.58.88 crore between jan-aug 2004 vis-a-vis Coke's Rs. 50.87 crore(in india)
so thats how they sell those coloured sodas(and pesticides as bonus) to generate that kinda money!! so thats how they build a BRAND!!!
eh!.....so u knew that already and i caught u wondering wats the big deal??
well.... the big deal is that now enters the conept of "ANTI-BRAND" and "ANTIPRENEUR"...
yeah!
and well it doesnt take a genius to tell u that building an antibrand makes brand buiding seem like singing a lullaby (when say antibrand building cud b eminem rap stuff!...ok a PJ)
Right so our first antibrand is .....hold ur breath.............(and the oscar goes to).........BLACKSPOT.
Blackspot is the latest venture from ADBUSTERS MEDIA FOUNDATION,known best for its adbusters magazine.the activist group has so far restricted itself to publishing a magazine and spoofing the advertisements of famous global brands.
So blackspot's first target is NIKE (and nike's Phil Knight).
From the horse's mouth (and the horse here is Kalle Lasn,CEO,Blackspot Anticorporation) "Everyone knows it(Nike) uses sweatshop labour.And people know Knight pays millions of dollars to celebrities to create his cool.Many young people are very uneasy about Nike if u scratch the surface".
Blackspot's first shoe has sold 10,000 pairso so far with their website being the primary distribution medium....
so if ur "dil maange more" of this "thanda(cool) matlab anitbrand",check outblackspot to rethink the cool!!!
Subscribe to:
Post Comments (Atom)
Posts
3 comments:
OK...first some jokes....then the serious stuff...
Ever spared a thought wat makes u buy a coke n not pepsiYeah...my sister....
wat was the latest ad that u saw for both the productsHmmmm....I remember the diet pepsi one.....;-)
who is their latest brand ambassador or ambassadorS considering they have tsunami sized moolah to throw away at celebrities like they were some school kids found on streets!OK....so when can I expect some of that moolah to come my way?? :-)
so thats how they sell those coloured sodas(and pesticides as bonus)LOL LOL.....ROTFL....LMAO....
and well it doesnt take a genius to tell u that building an antibrand makes brand buiding seem like singing a lullaby (when say antibrand building cud b eminem rap stuff!...Here's an anti-brand campaign....Eminem style....
Eff this Eff that....I dont Effin care what brand you got.....OK...I'm really bad at this...
and the horse here is Kalle Lasn,CEO,Blackspot AnticorporationAnticorporation?? What is the world headed to?? Wonder what they'll think up next.....God save us...
[Serious stuff]
OK....so if anyone had even the tiniest iota of doubt what this girl wants to do in life....guess it should be removed by now....
NO?? Still groping in the dark?? Man, then you should kill yourself...serioulsy....and yeah....your village called....they want their idiot back!!
Anyways, to all those reading this blog, just know that you are reading the blog of the next big ad agenc owner....Omnicom, O&M et all...watch out, here comes Shiti Rastogi.
I've seen her passion for advertising, her creativity, her knowledge about how the industry works...and all of those tell me the next big Nike, Pepsi, or Nokia account is headed her way..
Be it brand management, account planning, media management, or market research, there's nothing this female cant, or wont do....
Here's wishing her all the best for all her future endevours, and remember, you first read about it here!!
[/serious stuff]
Log itni mehnat se adv campaign banate hai..n shiti..tumne to un sab ki le li hai..nehw..u'll do well as a market critic(if tht is sm kind of a job)
Bloody Hell!! People get a call from MICA and they become Brand Managers (or in this case, Anti-brand manager).. I shudder to think what kinda bullets MICA will give this girl who already fires such ominous blanks.
Well Shiti, I'm happy to tell you that I didn't get a bloody word here, so that proves two things:-
1. You ll make a good manager.. after all, Managers are meant to talk in Gooblegook that no average size brained ordinary human being can understand (If you can imagine pint sized kids of 5th standard staring open mouthed at a guy talking Quantum Mechanics to them, you ll understand the gist of what I mean)
2. Second, you'll be damn good at being a Good Manager (what am I saying??). I say this because again you have shown initiative to understand and explore the world that you are about to step into. And Leadership, my friend, is all about Initaitive and Example.
Cheers!
Post a Comment